
AN INSIDER’S PLAYBOOK TO ACHIEVING CAREER READINESS
Navigating today's competitive job market requires more than just submitting applications. Many college students lack the skills needed to stand out as candidates to secure internships or their first jobs after graduation. To avoid the job search "black hole," it's crucial to take a proactive and intentional approach. In other words, Be Bullish!
WHAT’S INSIDE?
Discover "Be Bullish 101" by Edward Avila, offering insights from a seasoned Talent Acquisition Executive with 30 years of industry experience. Avila equips today's college students with insider knowledge and practical tools to enhance their hiring prospects, from freshman to senior year.
WHAT WILL YOU LEARN?
Explore personal stories, expert advice, and industry insights that provide a deep understanding of corporate recruitment dynamics. Gain valuable awareness to differentiate yourself as a top candidate and build a solid foundation for career success as you transition from academia to the professional world.
WHO IS THIS WRITTEN FOR?
If you're a college student preparing to enter the workplace, 'Be Bullish 101' is essential reading to benefit from invaluable tips and tools, helping you pave and accelerate your career path.
TAKE CHARGE OF YOUR FUTURE!
Ready to boost your career readiness? Dive into "Be Bullish 101" today and empower yourself with knowledge and skills to achieve career success.
As an academic leader, it brings a smile to my face to see professionals like Ed going the extra mile by leveraging their corporate experience to write Be Bullish 101. I believe many college students will benefit from Ed’s playbook, which offers a clear path forward with actionable insights for launching a successful career after graduation.

Provost
Seattle University
For students, this "must-read" book is a significant first step toward attaining career readiness and developing abilities to transition successfully to the workplace. For parents, Be Bullish 101 is a great gift for Career and Professional Development tool kit for your own children, family members, and friends.

Executive Director
Strategic Alumni Engagement
Loyola Marymount University
Be Bullish 101 is an easy and excellent read! In an artful story form, Ed speaks to the importance of starting early (it is never too late), utlizing available resources, having a can-do/will-do attitude, and being authentic, all essential in today's competitive job market!

Founder and Coordinator, CLI
Lucas College and Graduate School of Business
San Jose State University
Having served as a faculty member and in senior career services roles at several universities, I find it refreshing to see practitioners from the corporate world doing their part to help shape the leaders of tomorrow. I applaud Ed for writing ‘Be Bullish 101’ and sharing his valuable insights, tools, and stories that will support college students as they transition to the working world.

Vice Provost
Career & Professional Development
Emory College
High school and college students, Be Bullish 101 offers expert guidance that you should not ignore! Ed has worked extensively with many candidates your age and he truly understands the evolving job landscape that awaits you. I hope you will take these insights to heart and apply them as they will give you an advantage as you step out into the real world.

Chief of Staff
Bellarmine College Preparatory
From Ed’s unique vantage point as a Talent Acquisition Executive at leading companies, he offers college students a fresh and insightful perspective to help them launch their careers. Drawing on his extensive experience, inspiring stories, and actionable insights, ‘Be Bullish 101’ serves as a comprehensive blueprint for college students navigating today's job market.

Executive Director
Career & Professional Development
Santa Clara University