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Be Bullish 101: Make the Big Leap from College to the Workplace (2nd Edition)

AN INSIDER’S PLAYBOOK TO ACHIEVING CAREER READINESS

Navigating today’s competitive job market requires more than just submitting applications. Many college students lack the skills needed to stand out and secure internships or entry-level roles. To avoid the job search “black hole,” it’s crucial to take a proactive, intentional approach. In other words, Be Bullish!

WHAT’S INSIDE?


Discover Be Bullish 101 by Edward Avila, a Silicon Valley Talent Acquisition Executive with 30+ years of experience. Avila equips today’s students with insider knowledge, personal stories, and practical tools to strengthen their job search strategy from freshman year through graduation.

WHAT WILL YOU LEARN?


Explore expert advice and proven frameworks to help you avoid common pitfalls, understand how hiring decisions are made, and position yourself as a top candidate. Gain actionable insights to build confidence and momentum as you launch your career.

WHO IS THIS WRITTEN FOR?


If you’re a college student or recent graduate preparing to enter the workplace, Be Bullish 101 is essential reading. It’s your career playbook for mastering the modern job search.

TAKE CHARGE OF YOUR FUTURE!


Ready to launch your career with clarity and confidence? Dive into Be Bullish 101 and start your journey today.

What People Are Saying

As an academic leader, it brings a smile to my face to see professionals like Ed going the extra mile by leveraging their corporate experience to write Be Bullish 101. I believe many college students will benefit from Ed’s playbook, which offers a clear path forward with actionable insights for launching a successful career after graduation.
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Provost

Seattle University

For students, this "must-read" book is a significant first step toward attaining career readiness and developing abilities to transition successfully to the workplace. For parents, Be Bullish 101 is a great gift for Career and Professional Development tool kit for your own children, family members, and friends.
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Executive Director

Strategic Alumni Engagement

Loyola Marymount University

Be Bullish 101 is an easy and excellent read! In an artful story form, Ed speaks to the importance of starting early (it is never too late), utilizing available resources, having a can-do/will-do attitude, and being authentic, all essential in today's competitive job market!
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Founder and Coordinator, CLI 

Lucas College and Graduate School of Business

San Jose State University

Having served as a faculty member and in senior career services roles at several universities, I find it refreshing to see practitioners from the corporate world doing their part to help shape the leaders of tomorrow. I applaud Ed for writing ‘Be Bullish 101’ and sharing his valuable insights, tools, and stories that will support college students as they transition to the working world.
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Vice Provost

Career & Professional Development

Emory College

High school and college students, Be Bullish 101 offers expert guidance that you should not ignore! Ed has worked extensively with many candidates your age and he truly understands the evolving job landscape that awaits you. I hope you will take these insights to heart and apply them as they will give you an advantage as you step out into the real world.
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Chief of Staff

Bellarmine College Preparatory

From Ed’s unique vantage point as a Talent Acquisition Executive at leading companies, he offers college students a fresh and insightful perspective to help them launch their careers. Drawing on his extensive experience, inspiring stories, and actionable insights, ‘Be Bullish 101’ serves as a comprehensive blueprint for college students navigating today's job market.
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Executive Director

Career & Professional Development

Santa Clara University

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